Sprocket Agency

June 2015 — Present

Leeds, United Kingdom

Director & Founder

Sprocket is a Leeds based design consultancy that helps empower brands to succeed with great ideas. Bringing forward exceptional solutions to real life problems with extraordinary attention to detail.

Triffiq

January 2017 — Present

Leeds, United Kingdom

Director & Co-Founder

Triffiq was born out of an idea to create a vibrant socially-driven community that offers our users unique opportunities to get their hands on the very best technology, consumer products and memberships. We've leveraged incentivised media consumption to build a strong user base where we capture data from upon signing up to our services. The early data we capture we intelligently build upon to give users the best experience.

William Hill US

Remote | April 2020 — Present

Contract Lead UX/UI Designer

• Transformational sportsbook and POS design for both POS and Kiosk style betting terminals in Sportsbooks
• Analysis and research of complex colleague, business and customer personas and behaviours
• Bringing to life William Hill US retail proposition for use in multiple different venue types
• Creating a design culture in a traditionally business-led US sports betting arena
• Internationalisation of UK solution for expanding US market place post PASPA reppeal
• Hardware suitability and ergonomics assessments for sportsbooks
• Evaluation and analysis of solution through cyclical user-research

The Stars Group (Now Flutter)

Leeds, United Kingdom | November 2019 — April 2020

Contract Product Designer

• Revolutionary global sportsbook design for Web, Mobile and Native iOS applications
• Remote user research conducted using UserTesting
• Improving promotion and value proposition based journeys
• Design of complex back office solution for trading data
• Helping to further distil design thinking in a tranformational team (GSTP)
• White-label themed solution for rollout across multiple brands in different international territories

William Hill

Leeds, United Kingdom | January 2018 — November 2019

Contract Lead UX/UI Designer

• Transformational sportsbook design for digital self-service betting terminals in Retail
• Analysis and research of complex colleague and customer personas and behaviours
• Bringing to life the William Hill omni-channel proposition
• Creating a design culture in a traditionally business-led retail team
• Increase accessibility design considerations within the organisation
• Internationalisation of UK solution for expanding US market place post PASPA reppeal
• Hardware suitability and ergonomics assessments for retail shops
• Cyclical evaluation and analysis of analytics, KPI's and customer satisfaction scores

CAP HPI

Leeds, United Kingdom | May 2017 — January 2018

Contract UX/UI Designer

• Blue-sky conceptualisation of new market leading concepts
• Led fast-track agile UX project to re-envisage CAP HPI Check - Circa £50m p.a. product
• Audi, Zenith & SEAT among working clients
• Design of data heavy internationalised products
• Research and analysis of user personas for multiple parts of the business
• Work with external hardware suppliers for ODB led vehicle analysis products

Anaplan

York, United Kingdom | February 2016 — May 2017

UX Designer

• Blue-sky revision of Anaplan Core UI
• Research, complex wireframing through to functional prototypes
• Analysing platform analytics as a tool for UX improvement discovery
• Multi-platform UX - company re-focus on platform mobilisation, consumption vs administration
• Increase accessibility design consideration within the platform
• Conducting in-depth analysis of user personas & user behaviour
• Visual design and iconography
• Work closely with user for feature validation & Anaplan user research programme
• Prototype culture and process owner - working between engineering and UX to improve design culture
• Working in a LEAN UX framework

Perform Group

Leeds, United Kingdom | December 2014 — February 2016

Designer

• Led Marketing and Editorial design stream for a multitude of global platforms servicing a number of internal and external clients
• Goal.com brand guardian - overseeing correct brand-guidelines application through creative & digital output
• Focus on improving usability, brand awareness and traffic through excellent design
• Execution of engaging creative across multiple platforms
• Wireframing, UI Design & Iconography
• In-depth user analytics to define design requirements
• Interaction design
• Moving platforms forward using progressive changes in user interface patterns
• Evolving brands in the Perform portfolio by shaping campaigns and tentpoles to current trends and beyond
• Prototyping & working closely with developers to project completion
• Healthy obsession with fine detail and passionate about progressive design
• Marketing & advertising campaign design (Goal Studios)

Skipton Building Society

Skipton, Yorkshire, United Kingdom | June 2014 — December 2014

Software Developer

• Conducting in depth analysis of user requirements & liaising with business analysts
• Designing and developing solutions using an AGILE framework
• Defining IA & Wireframing Interfaces & Visual Design
• Plan and develop projects using LEAN methodologies
• Plan and carrying out system testing
• Responsibility for planning and developing entire projects
• BCS/ISEB Foundation in Systems Development

Brands I've Worked With

The Stars Group
Sky Betting and Gaming
SkyBet DE
FoxBet
William Hill
Audi
SEAT
CAP HPI
Nike
Adidas
Snapchat
Nissan
HTC
Pepsico
UEFA
Tableau
KPMG
Sony
Toyota
Puma
Network Rail
RICOH
Anaplan
Diageo

Proficient With

Photoshop, Illustrator, XD, InDesign, After Effects, Premiere Pro
Sketch
UXPin
Figma
Axure
InVision
Marvel
Zeplin
Abstract

Proficient In

HTML & CSS/SASS/LESS/SCSS
Javascript
React
jQuery

Birmingham City University

BA Visual Communication - 2:1